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The Application of Fuzzy Logic for Managerial Decision Making Processes: Latest Research and Case Studies - Fuzzy Management Methods (Hardback)
  • The Application of Fuzzy Logic for Managerial Decision Making Processes: Latest Research and Case Studies - Fuzzy Management Methods (Hardback)
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The Application of Fuzzy Logic for Managerial Decision Making Processes: Latest Research and Case Studies - Fuzzy Management Methods (Hardback)

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£63.99
Hardback 103 Pages / Published: 12/04/2017
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This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.

Publisher: Springer International Publishing AG
ISBN: 9783319540474
Number of pages: 103
Weight: 344 g
Dimensions: 235 x 155 x 8 mm
Edition: 1st ed. 2017

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