The Anatomy of Humbug: How to Think Differently About Advertising (Hardback)
  • The Anatomy of Humbug: How to Think Differently About Advertising (Hardback)
zoom

The Anatomy of Humbug: How to Think Differently About Advertising (Hardback)

(author)
£17.99
Hardback 256 Pages / Published: 28/02/2015
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses - and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.

Publisher: Troubador Publishing
ISBN: 9781784621926
Number of pages: 256
Weight: 376 g
Dimensions: 216 x 138 x 13 mm


MEDIA REVIEWS
"A unique and extraordinary book" -- Rory Sutherland * Ogilvy London *
'Buy this book. Reserve an evening or two to settle down with it and prepare for a sensory overload. It really is that good' -- Darren Ingram Media

You may also be interested in...

Advanced Google AdWords
Added to basket
Key Person of Influence
Added to basket
Truth, Lies, and Advertising
Added to basket
A Technique for Producing Ideas
Added to basket
The Anatomy of Humbug
Added to basket
Positioning: The Battle for Your Mind
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
The Adweek Copywriting Handbook
Added to basket
How to Write a Good Advertisement
Added to basket
Mid-Century Ads
Added to basket
£15.00
Hardback
Wally Olins. Brand New.
Added to basket
Primalbranding
Added to basket
£11.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.