The American Beauty Industry Encyclopedia (Hardback)Julie A. Willett (editor)
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This is the first encyclopedia to focus exclusively on the many aspects of the American beauty industry, covering both its diverse origins and its global reach.
* More than 100 entries cover many facets of the American beauty industry
* Over 40 contributors provide a variety of perspectives
* Some three dozen photographs capture various aspects of this pervasive industry
* Includes a chronology and a selected bibliography
Number of pages: 338
Weight: 930 g
Dimensions: 254 x 178 x 28 mm
"Opening with a chronology that locates the genesis of beauty concerns in Paleolithic haircutting tools, Willett (Permanent Waves) brings together the scholarship of 42 field specialists. Each contributes several article-style entries on industry entrepreneurs, corporations, oppositional figures, advertising outlets, beauty rituals, beauty plagues, and occasionally frightening 'therapeutic' techniques. These alphabetized entries run several pages in length, are divided by subject heading, and feature informative illustrations, pull-quotes, and sidebars. A ten-page bibliography rounds out this absorbing term-focused subject overview. A wonderful complement to the subject histories Kathy Peiss's Hope in a Jar and Teresa Riordan's Inventing Beauty." - Library Journal
"Willett's coverage of the multibillion-dollar beauty industry will make this title popular in academic, community college, and public libraries." - Booklist
"Recommended. Academic collections supporting lower and upper-level undergraduates and two-year technical program students; general readers." - Choice
"This encyclopedia is an admirable overview of the modern American beauty industry. It is also a valuable reflection of the multidisciplinary nature of the industry and should attract the interests of those in diverse fields, such as cultural studies, gender studies, sociology, history, marketing, media studies, art, and fashion. It is recommended for academic libraries serving these and related departments. . . . This volume is also recommended for public libraries, where even the casual reader will likely have an interest in the topic." - Reference & User Services Quarterly
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