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The Advertising Controversy: Evidence on the Economic Effects of Advertising (Hardback)
  • The Advertising Controversy: Evidence on the Economic Effects of Advertising (Hardback)
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The Advertising Controversy: Evidence on the Economic Effects of Advertising (Hardback)

(author), (author)
£67.00
Hardback 245 Pages / Published: 28/02/1981
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Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

Publisher: ABC-CLIO
ISBN: 9780865690578
Number of pages: 245
Weight: 531 g
Dimensions: 248 x 171 x 16 mm


MEDIA REVIEWS
?A comprehensive, well-documented review and summary of extensive research literature on the economic role and impact of advertising. . . . [It] provides valuable insights for economic theorists, marketing managers, public policymakers, as well as academicians.?-Choice
"A comprehensive, well-documented review and summary of extensive research literature on the economic role and impact of advertising. . . . [It] provides valuable insights for economic theorists, marketing managers, public policymakers, as well as academicians."-Choice

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