The A-Z of Visual Ideas: How to Solve any Creative Brief (Paperback)John Ingledew (author)
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Using a dynamic and easy-to-understand A-Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible 'tool kit' of inspiration.
Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows design students and professionals how to solve any creative brief.
Publisher: Laurence King Publishing
Number of pages: 224
Weight: 1020 g
Dimensions: 256 x 215 x 20 mm
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