The 20% Doctrine: How Tinkering, Goofing Off, and Breaking the Rules at Work Drive Success in Business (Hardback)
  • The 20% Doctrine: How Tinkering, Goofing Off, and Breaking the Rules at Work Drive Success in Business (Hardback)
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The 20% Doctrine: How Tinkering, Goofing Off, and Breaking the Rules at Work Drive Success in Business (Hardback)

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£16.99
Hardback 208 Pages / Published: 05/05/2012
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In this bold new book, business journalist Ryan Tate offers new insight for CEOs and employees alike, revealing how innovation is being fueled by passionate workers and the companies that give them the time to explore what they care about most. Yahoo's Hack Day, Manhattan's Shake Shack, Stemlicht's W Hotel redesign, and Google's 20 per cent Innovation Time Off have all provided employees with a revitalized sense of purpose and autonomy - working on projects of passion not only allows workers to be personally invested in the work that they do and to come up with creative solutions, but it also often leads to revolutionary products and increased profitability. "The 20% Doctrine" shines a light on the thought-leaders who are shaking up the corporate landscape, visionaries whose advice and experiences can offer salvation for corporate America. With its emphasis on risk taking and experimentation, this book is a bold new roadmap for shareholders, CEOs, and every worker who is critical to their company's success.

Publisher: HarperCollins Publishers Inc
ISBN: 9780062003232
Number of pages: 208
Weight: 306 g
Dimensions: 210 x 140 x 20 mm


MEDIA REVIEWS
"Tate's enthusiastic but objective study gathers momentum as the book progresses; each chapter builds on the previous one, and he's quick to point out the practicality of the process. Whether readers are in the corner office or the boiler room, they'll likely find Tate's opus to be inspiring and informative." -- Publishers Weekly "Useful and inspiring advice for tinkerers." -- Kirkus Reviews "In any organization a lot of the rank-and-file are ready to start efforts which will contribute to their community, maybe building the bottom line. The 20 % Doctrine shows how organizations have made that work in real life, and how you might make that happen where you work." -- Craig Newmark, founder of Craigslist and Craigconnects "The most innovative companies in America are those that are willing to let employees explore their own pet projects on company time. The 20% Doctrine is a smart, well-written look at this new path to innovation, full of examples that are engaging, thought provoking, and intriguingly diverse." -- Chris Anderson, editor-in-chief of Wired magazine

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