That's Our New Advertising Campaign? (Paperback)
  • That's Our New Advertising Campaign? (Paperback)
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That's Our New Advertising Campaign? (Paperback)

(author)
£10.95
Paperback 208 Pages / Published: 01/02/1991
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A review of advertising in America, which argues that most advertising is terrible, the reason being that those frequently in a position to approve campaigns simply have no basis for their decisions other than untrained, subjective opinion.

Publisher: John Wiley & Sons Inc
ISBN: 9780669276688
Number of pages: 208
Weight: 386 g
Dimensions: 230 x 187 x 15 mm
Edition: New edition

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