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Tested Advertising Methods (Paperback)
  • Tested Advertising Methods (Paperback)

Tested Advertising Methods (Paperback)

(author), (author), (author of introduction), (foreword)
Paperback 304 Pages / Published: 17/07/1998
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The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

Publisher: Pearson Education (US)
ISBN: 9780130957016
Number of pages: 304
Weight: 374 g
Dimensions: 229 x 158 x 15 mm
Edition: 5th edition

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