Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story (Paperback)
  • Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story (Paperback)
zoom

Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story (Paperback)

(author)
£12.99
Paperback Published: 24/03/2011
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Success is won by creating compelling stories that have the power to move people. If you can't tell it, you can't sell it. This book tells you how to do both. Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In "Tell to Win", Guber explains how to move beyond Power Point slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), "Tell to Win" shows extremely entertainingly how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.

Publisher: Profile Books Ltd
ISBN: 9781846685569
Weight: 340 g
Dimensions: 216 x 135 x 20 mm

You may also be interested in...

Getting to Yes
Added to basket
£9.99
Paperback
Strong Woman
Added to basket
£9.99
Paperback
Starting a Business for Dummies for Dummies 4E UK
Added to basket
Start It Up
Added to basket
£9.99
Paperback
The Obstacle is the Way
Added to basket
What You See Is What You Get
Added to basket
Losing My Virginity
Added to basket
£12.99   £9.49
Paperback
Good To Great
Added to basket
£21.99
Hardback
How Google Works
Added to basket
£10.99
Paperback
Mastery
Added to basket
£15.99
Paperback
The Code Book
Added to basket
£10.99
Paperback
Creativity, Inc.
Added to basket
£20.00
Hardback
Business Adventures
Added to basket
£10.99
Paperback
How to Pass Higher Business Management
Added to basket
The Business Book
Added to basket
DK
£17.99
Hardback

Reviews

Please sign in to write a review

Your review has been submitted successfully.