Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story (Paperback)Peter Guber (author)
Paperback Published: 24/03/2011
- Not available
Success is won by creating compelling stories that have the power to move people. If you can't tell it, you can't sell it. This book tells you how to do both. Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In "Tell to Win", Guber explains how to move beyond Power Point slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), "Tell to Win" shows extremely entertainingly how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.
Publisher: Profile Books Ltd
Weight: 340 g
Dimensions: 216 x 135 x 20 mm
You may also be interested in...
Please sign in to write a review
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at