Williams stresses the importance of technology in shaping the cultural form of television, while always resisting the determinism of McLuhan's dictum that 'the medium is the message'. If the medium really is the message, Williams asks, what is left for us to do or say? Williams argues that, on the contrary, we as viewers have the power to disturb, disrupt and to distract the otherwise cold logic of history and technology - not just because television is part of the fabric of our daily lives, but because new technologies continue to offer opportunities, momentarily outside the sway of transnational corporations or the grasp of media moguls, for new forms of self and political expression.
Publisher: Taylor & Francis Ltd
Number of pages: 192
Weight: 210 g
Dimensions: 197 x 133 x 19 mm
Edition: 3rd New edition
"'This books is a classic because it inaugurated ways of thinking about a new technology - television - as part of everyday material culture which are even more pertinent to us now as we enter the digital age.'."
"'Williams understood that TV was the theatre of capitalism, the drama of modernity. He took both drama and capitalism seriously, and this book is the result -- a decisive moment in the formation of TV studies as a properly theorized field, and a permanently useful account of cultural form.'."
-John Hartley, Centre for Critical and Cultural Studies, University of Queensland
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