Television and Political Advertising: Volume I: Psychological Processes - Routledge Communication Series (Hardback)
  • Television and Political Advertising: Volume I: Psychological Processes - Routledge Communication Series (Hardback)
zoom

Television and Political Advertising: Volume I: Psychological Processes - Routledge Communication Series (Hardback)

(editor)
£66.99
Hardback 376 Pages / Published: 01/10/1991
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter.

This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.

Publisher: Taylor & Francis Inc
ISBN: 9780805806557
Number of pages: 376
Weight: 771 g
Dimensions: 229 x 152 x 25 mm

You may also be interested in...

The Medium is the Massage
Added to basket
Propaganda
Added to basket
£13.99
Paperback
Covering Islam
Added to basket
£10.99
Paperback
Tubes
Added to basket
£9.99
Paperback
Understanding Media
Added to basket
Googled
Added to basket
£13.99
Paperback
Fandom
Added to basket
£22.99
Paperback
How to Read a Film
Added to basket
£28.99
Paperback
Confessions Of An Advertising Man
Added to basket
Live From Downing Street
Added to basket
A Dictionary of Film Studies
Added to basket
Cruel Optimism
Added to basket
£20.99
Paperback
Amusing Ourselves to Death
Added to basket
The News
Added to basket
£10.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.