Television and its Viewers: Cultivation Theory and Research (Paperback)
  • Television and its Viewers: Cultivation Theory and Research (Paperback)
zoom

Television and its Viewers: Cultivation Theory and Research (Paperback)

(author), (author)
£23.99
Paperback 284 Pages / Published: 09/09/1999
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner.

Publisher: Cambridge University Press
ISBN: 9780521587556
Number of pages: 284
Weight: 420 g
Dimensions: 228 x 152 x 16 mm

You may also be interested in...

The Sex Myth
Added to basket
£9.99
Paperback
Photography: A Very Short Introduction
Added to basket
Dataclysm
Added to basket
£9.99
Paperback
How to Read a Film
Added to basket
£27.99
Paperback
Propaganda
Added to basket
£13.99
Paperback
Tragedy: A Very Short Introduction
Added to basket
Selling Hitler
Added to basket
£10.99
Paperback
Live From Downing Street
Added to basket
Manufacturing Consent
Added to basket
Media Persian
Added to basket
It's Complicated
Added to basket
£10.99
Paperback
Pax Technica
Added to basket
£16.99
Hardback
Dial M for Murdoch
Added to basket
The News
Added to basket
£10.99
Paperback
Contagious
Added to basket
£8.99
Paperback
Tubes
Added to basket
£9.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.