Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment.
The extensive features in this edition include:
Expanded coverage of customer engagement, the customer development process and the latest insights on business model design. Special attention to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech. Enhanced organisation of key topics, including intellectual property, the new venture organisation, and marketing and sales. Extensive web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.
Publisher: McGraw-Hill Education - Europe
Number of pages: 704
Weight: 1066 g
Dimensions: 239 x 191 x 38 mm
Edition: 4th edition