Teaching English for International Business (Paperback)R. J. Goddard (author)
Paperback 528 Pages / Published: 23/07/2007
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Teaching English for International Business is the essential guide for teachers who teach or who intend to teach Business English in an international context. The book explores both traditional approaches and the latest developments in language teaching methodology, and examines both in the light of differing educational cultures. Teaching English for International Business offers the following. A wide range of practical ideas (for example: using role-plays, simulations, case studies and games) that will help you develop your expertise as a professional in the world of English for International Business. A comprehensive account of models of cultural differences and how these may influence both global business and your own teaching style. A review of the range of teaching/training in English for International Business and of the main issues influencing global business. New ideas for incorporating key areas of language analysis (for example: genre analysis, conversational analysis, discourse analysis) into the teaching of EIB. Questions and tasks for each chapter so that you can measure your progress. Unit 1 The Environment and Scope of EIB Chapter 1: EFL, ESP and EIB - 1 Chapter 2: EFL, ESP and EIB - 2 Chapter 3: The EIB Environment Chapter 4: The Intercultural Scope - 1 Chapter 5: The Intercultural Scope - 2 Chapter 6: Culture and the Classroom - 1 Chapter 7: Culture and the Classroom - 2 Chapter 8: Management of Programmes Chapter 9: Marketing the EIB Product Chapter 10: Language, Communication and Culture Bibliography Unit 2 Needs, Materials and Course Design Chapter 1: Course Design - 1 Chapter 2: Course Design - 2: Needs Analysis Chapter 3: Course Design - 3: Putting it all together Chapter 4: Materials for EIB Bibliography Unit 3 Methodology and Classroom Practice Chapter 1: What is Appropriate Methodology? Chapter 2: Method, Postmethod or Pragmatism? Chapter 3: Teaching by Principles Chapter 4: Balancing Techniques and Teacher Roles Chapter 5: Lesson Planning Chapter 6: Using Simulations and Case Studies Chapter 7: Business Communication Skills Chapter 8: Teaching One-to-One Chapter 9: Learning and Learning Styles Chapter 10: Evaluation and Assessment Bibliography Unit 4 Language, Communication and Culture Chapter 1: Language Analysis - Introduction Chapter 2: Language Analysis - Discourse Chapter 3: Language Analysis - Conversation Chapter 4: Language Analysis - Genre Chapter 5: Culture and Business Communication - 1 Chapter 6: Culture and Business Communication - 2 Chapter 7: Culture and Business Communication - 3 Chapter 8: Non-verbal Communication (NVC) Chapter 9: Culture and Relationships Chapter 10: Communication in a Virtual World Bibliography
Publisher: New Generation Publishing
Number of pages: 528
Weight: 733 g
Dimensions: 234 x 156 x 27 mm
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