The ultimate handbook for artists and makers to learn how to deliver outstanding in person and online workshops.
Packed full of advice, inspiration and practical information, this book goes into all aspects of creating quality workshops, from curating a program and identifying your target students, to finding the best platform – be it in person or online. Additionally, you’ll learn how to teach your creative skills all whilst juggling the practicalities of pricing and marketing. As well as checklists, examples and action points there are case studies, photos and Q&As with a wide variety of artists who successfully teach a variety of subjects such as printmaking, embroidery, ceramics, jewellery-making and hand-weaving.
Award-winning creative business adviser, trainer and coach, Patricia van den Akker, teaches you how to become a better and more confident teacher and how to promote and launch your workshops to turn them into a profitable venture, whether delivering them to amateur adults, peers, or specialist groups.
Publisher: Bloomsbury Publishing PLC
ISBN: 9781789941784
Number of pages: 256
Dimensions: 246 x 189 mm
Patricia has been at the forefront of advising small businesses on best practice for many years, and this handbook is full of her wisdom for both new and much experienced creative teachers. - Sarah James MBE, Director of Craft Festival and Find a Maker
If there’s anyone who knows how to make a living out of your creativity, it is Patricia! As more people opt to turn creative passion into commercial profit, this book can be your guide. It’s written by a professional who’s been there and done it, and offers top tips plus the all-important inspiring case studies. In short, it’s essential reading! - Emma Jones, Founder of Enterprise Nation
This is the definitive guide to how creative practitioners can package their knowledge and experience to create memorable, valuable and enriching courses that people will want to pay a premium for. - Jo Sealy, Director of To Market, Founder of The Black Artisans, Trustee of Heritage Crafts
This book showcases Patricia’s drive and energy, in a really practical and inspirational way to help you unleash your teaching potential, identify what you can teach, reach your market, and run creative and powerful workshops. If you’ve been thinking for a while “I should teach this”, then this book is the answer. - Tony Quinn, Reader & Course Leader, BA Ceramic Design, Central Saint Martins
Having worked with Patricia for several years I am delighted that she is sharing her experience and knowledge to empower others. I am a huge believer in “it is not always what we know but how we deliver it” is what impacts our learners, and this book is a fantastic tool to add to anyone’s kit. - Chris Oliver, Head of Professional Training, The Goldsmiths’ Centre
In this book Patricia has crafted practical exercises and pragmatic top tips, alongside insights from brilliant professionals and, importantly, guidance on reflection to ensure that you develop skills and put them into practice in a way that is right for you and your business. - Nicky Dewar, Director of Programmes, Crafts Council
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