Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management (Hardback)Rajagopal (author)
Hardback 345 Pages / Published: 30/11/2012
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Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
Publisher: Idea Group,U.S.
Number of pages: 345
Weight: 1089 g
Dimensions: 279 x 216 x 21 mm
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