Systems Theory Applied to Television Station Management: In the Competitive Marketplace (Paperback)William G. Covington, Jr. (author)
Paperback 192 Pages / Published: 28/11/1997
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This book explores how traditional television stations are faced with unprecedented competition from new methods of delivering video signals. The book uses systems theory as a framework to view how departments at four stations are competing in the new media environment. Contents: Introduction: Background of the study; Theoretical Framework; Methodology; Description of the Four Stations; Departments (Subsystems) at the Stations; News Department; Management Profiles: Management as a Subsystem; Applying Systems Theory to the Stations; A Model for TV Station Management in a Multichannel Marketplace; Discussion and Conclusion.
Publisher: University Press of America
Number of pages: 192
Weight: 240 g
Dimensions: 216 x 135 x 10 mm
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