Find your perfect holiday reading
Swatantrata Ke Liye Paridhan: Gandhi ke Swadeshi Andolan ka Sampreshan Vishleshan (Paperback)
  • Swatantrata Ke Liye Paridhan: Gandhi ke Swadeshi Andolan ka Sampreshan Vishleshan (Paperback)
zoom

Swatantrata Ke Liye Paridhan: Gandhi ke Swadeshi Andolan ka Sampreshan Vishleshan (Paperback)

(author)
£12.99
Paperback 200 Pages / Published: 15/07/2018
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket
This is the first analysis of Gandhi's dressing style in terms of communication theory and an exploration of the subliminal messages that were subtly communicated to a large audience. Peter Gonsalves chooses three famous theorists from the field of communication studies and looks at Gandhi through the lens of each one, to give us a fascinating and new insight into one of the most famous men from South Asia.

The author first prepares the ground for the theoretical investigation by exploring the breadth of Gandhi's communication skills. He provides essential information on a wide range of Gandhi's communication skills, with a view to proposing interesting areas of research for communication scholars.

The book deals with the qualitative and quantitative aspects of Gandhi's verbal output, his linguistic capacity, his journalistic and letter-writing style, his peace communication in an atmosphere of conflict, his organizational ability and the international repercussions of his mass mediated messages. It also elaborates the different types of non-verbal communication he used, such as silence, fasting, clothing, personal presence and charisma. The book closes with, perhaps for the first time, a Gandhian approach to symbolisation for socio-political change.Photographs of Gandhi in different phases of his life have been used to provide a visual chronology of sartorial change and emphasise the arguments in the book.

Publisher: SAGE Publications India Pvt Ltd
ISBN: 9789352807864
Number of pages: 200
Dimensions: 215 x 139 mm

You may also be interested in...

The Master Switch
Added to basket
£10.99
Paperback
Book Of Tells
Added to basket
£9.99
Paperback
Information Politics
Added to basket
£19.99
Paperback
Functional Skills
Added to basket
Good to Talk?
Added to basket
£24.99
Paperback
Signs & Symbols
Added to basket
DK
£19.99
Hardback
How Organizations Develop Activists
Added to basket
How to Win Campaigns
Added to basket
£25.99
Paperback
The Mammoth Book of Lost Symbols
Added to basket
On Dialogue
Added to basket
£15.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.