Sustainable Marketing (Paperback)
  • Sustainable Marketing (Paperback)

Sustainable Marketing (Paperback)

Paperback Published: 01/11/2013
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For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

Publisher: Pearson Education Limited
ISBN: 9781292040899

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