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    • Books
This book can be found in:
Business, Finance & Law > Business > Sales & marketing
Business, Finance & Law > Business > Business & the environment
Business, Finance & Law > Management > Management of specific areas > Sales & marketing management
Sustainable Marketing: Pearson New International Edition (Paperback)
  • Sustainable Marketing: Pearson New International Edition (Paperback)
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Sustainable Marketing: Pearson New International Edition (Paperback)

(author), (author)
£56.99
Paperback 256 Pages / Published: 01/11/2013
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Synopsis
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.

A lasting approach to marketing.

As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

Publisher: Pearson Education Limited
ISBN: 9781292040899
Number of pages: 256
Weight: 548 g
Dimensions: 276 x 216 x 12 mm

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