• Sign In
  • Help
  • My Basket0
Sustainable Marketing of Cultural and Heritage Tourism - Routledge Critical Studies in Tourism, Business and Management (Hardback)
  • Sustainable Marketing of Cultural and Heritage Tourism - Routledge Critical Studies in Tourism, Business and Management (Hardback)
zoom

Sustainable Marketing of Cultural and Heritage Tourism - Routledge Critical Studies in Tourism, Business and Management (Hardback)

(author)
£110.00
Hardback 256 Pages / Published: 19/04/2010
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shaper's (provider's) perspective. The material presented in this book is not merely an agglomeration of documented secondary research, but the theoretical concepts are grounded in empirical research and interactive discussions with students and the travel and tourism industry. A variety of heritage institutions across the globe are used as starting points to test the applicability of the proposed paradigm: these include museums, historic house museums, heritage hotels/resorts, festivals, and heritage merchandize. This is a timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.

Publisher: Taylor & Francis Ltd
ISBN: 9780415777049
Number of pages: 256
Weight: 521 g
Dimensions: 234 x 156 x 20 mm

You may also be interested in...

Life's A Pitch
Added to basket
The Sell
Added to basket
£14.99
Paperback
The Fire Engine That Disappeared
Added to basket
Sales for Non-Salespeople
Added to basket
Brilliant Selling
Added to basket
£12.99
Paperback
The Challenger Sale
Added to basket
Selling to Win
Added to basket
£14.99
Paperback
Contagious
Added to basket
£8.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
Raving Fans!
Added to basket
£7.99
Paperback
Hooked
Added to basket
£12.99
Hardback
Mid-Century Ads
Added to basket
£15.00
Hardback
Marketing For Dummies
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.