Sustainable Consumption and Green Marketing (Paperback)
  • Sustainable Consumption and Green Marketing (Paperback)
zoom

Sustainable Consumption and Green Marketing (Paperback)

(author)
£29.99
Paperback 140 Pages / Published: 16/01/2015
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Furthermore, the book will offer many examples from leading companies and brands as well as related literature in this newly (and fast paced) growing area. The book will serve as a tool for examining current practices in the green marketing arena and as a guide for future practices that need comprehensive knowledge and direction. Applying the marketing concept to environmental and sustainability issues has recently caught the attention of scholars and practitioners alike. However, marketing theory as applied to these issues remains relatively under-explored. The purpose of this new book is to bridge this gap, and to advance our theoretical and empirical understanding of sustainability marketing and consumer behavior. With its many real life business and societal examples, extensive use of research-based theories, contemporary statistics, and numerous charts, graphs, questions, and checklists, this will be the first combined green marketing and sustainable consumer behavior book that will give all the necessary information in this specific area. Therefore, it is highly expected that it will be widely adopted by (green) undergraduate and postgraduate programs in fields as diverse as business, marketing, management, environmental science, green technologies, design, etc. The adoption and usage of such a book are likely to be vast and fast growing. The book is ideally suited to scholars, researchers, students, practitioners, and policy makers at many different levels and disciplines including marketing (e.g., green marketing, sustainability marketing, consumer behavior), business sustainability, sustainability management, and environmental management.

Publisher: Business Expert Press
ISBN: 9781606496428
Number of pages: 140

You may also be interested in...

Hegarty on Creativity
Added to basket
Cashvertising
Added to basket
£11.99
Paperback
Marketing Management, Global Edition
Added to basket
The Challenger Sale
Added to basket
Life's A Pitch
Added to basket
Contagious
Added to basket
£8.99
Paperback
Selling
Added to basket
DK
£5.99
Paperback
The 22 Immutable Laws Of Marketing
Added to basket
The Sales Bible, New Edition
Added to basket
The Irrational Consumer
Added to basket
Web Marketing All-in-One For Dummies
Added to basket
The Hero and the Outlaw
Added to basket
DotCom Secrets
Added to basket
£14.95
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.