Visit our Christmas Gift Finder
Surfing the Long Summer: How Market Leaders Grow Faster Than Their Markets (Paperback)
  • Surfing the Long Summer: How Market Leaders Grow Faster Than Their Markets (Paperback)
zoom

Surfing the Long Summer: How Market Leaders Grow Faster Than Their Markets (Paperback)

(author)
£16.99
Paperback 192 Pages / Published: 01/10/2010
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Industries sometimes are dominated by one market leader for many years. These successful companies are called 'Summer Champions' by Carol Velthuis, referring to the natural seasonal cycle of businesses. The question is how a company can stay in the summer of this cycle for as long as possible. To identify these 'Summer Champions' Velthuis has analysed forty global industries and determined the growth rates and market shares of 500 companies over a period of six years. Fifteen companies emerge as having been global market leaders and also having outgrown the market over the entire period. Amazon, Apple, Disney, eBay, Google, Starbucks and others are enjoying a 'long summer'. Summer champions defy the wisdom of conventional strategic theories. They concentrate on the long run, they have deep understanding of their customers and their operation, they excel in both quality and cost, and they have strong, shared values. Attributes which many companies, for example in the financial sector, were lacking in the past few years.

Publisher: Infinite Ideas Limited
ISBN: 9781906821630
Number of pages: 192
Dimensions: 216 x 135 mm

You may also be interested in...

Do Purpose
Added to basket
£8.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
Raving Fans!
Added to basket
£8.99
Paperback
Marketing For Dummies
Added to basket
The Sales Coach: Teach Yourself
Added to basket
Brand Leadership
Added to basket
£9.99
Paperback
Hegarty on Creativity
Added to basket
Hooked
Added to basket
£12.99
Hardback
The Sales Bible, New Edition
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
Growth Hacker Marketing
Added to basket
Key Person of Influence
Added to basket
The Sell
Added to basket
£14.99
Paperback
Decoded
Added to basket
£19.99
Hardback

Please sign in to write a review

Your review has been submitted successfully.