E-commerce is changing the face of the way companies do business, and it will redefine the very nature of product and service offerings. How goods and services are supplied has become a crucial part of the process as demand becomes more specialised and specific, and customers have more say in what they want, how it is delivered and when. This study explores the strategic issues of the role of the supply chain in developing, maintaining and growing a business. It seeks to enable senior executives to understand what is required and the business models that will have to be adopted.
Publisher: Gower Publishing Ltd
Dimensions: 180 x 251 mm
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