Visit our Christmas Gift Finder
Supplement Journalism in India (Hardback)
  • Supplement Journalism in India (Hardback)
zoom

Supplement Journalism in India (Hardback)

(author)
£28.95
Hardback 174 Pages / Published: 30/05/2010
  • Publisher out of stock

Currently unavailable to order

This product is currently unavailable.

  • This item has been added to your basket
Supplement Journalism in India emerged in the wake of paradigmatic changes in its economic structure in 1991. From a command economy, India shifted gears to a market driven economy, liberating the sapped business potential in its private sector. The emergent India Incorporated, as it came to be called in popular parlance, rode high on the shoulders of the pliant and resilient advertising industry. The spurt in advertising budgets fuelled the rise of supplement journalism. As the phenomenon was new, it attracted a lot of cynicism and criticism from the academia, but hardly any well-researched critique. This book is a pioneering attempt to understand the phenomenon of supplement journalism in post-liberalized India. The study examines this phenomenon in terms of two leading Indian dailies, The Times of India in English and Dainik Bhaskar in Hindi, both with the highest circulation figures in their respective language segments.

Publisher: Pentagon Press
ISBN: 9788182744547
Number of pages: 174
Dimensions: 240 x 160 mm

You may also be interested in...

Operation Massacre
Added to basket
London Labour and the London Poor
Added to basket
Table Talk
Added to basket
£9.99
Paperback
Maeve's Times
Added to basket
£9.99
Paperback
Fore!
Added to basket
£20.00
Hardback
Africa
Added to basket
£10.99
Paperback
Can I Carry Your Bags?
Added to basket
Around the World in Seventy-Two Days
Added to basket
War Games
Added to basket
£9.99
Paperback
Jerusalem
Added to basket
£18.99
Hardback
Indonesia Etc.
Added to basket
£9.99
Paperback
London War Notes
Added to basket
Shaking A Leg
Added to basket
£12.99
Paperback
The New Yorker Book of the 40s: Story of a Decade
Added to basket
Footnotes in Gaza
Added to basket
£20.00
Hardback
Short Walks from Bogota
Added to basket

Please sign in to write a review

Your review has been submitted successfully.