Superbrands Annual 2017 (Hardback)Superbrands UK Ltd. (author)
Hardback 200 Pages / Published: 04/05/2017
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Superbrands Annual 2017 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It explores how these brands have succeeded in reaching the top and pays tribute to their success.The brands are voted for by marketing experts, business professionals and thousands of British consumers. There are two separate surveys: Consumer Superbrands (the UK's strongest B2C brands) and Business Superbrands (the UK's strongest B2B brands).This book also offers an opportunity to gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves.
Publisher: The Centre for Brand Analysis Ltd (TCBA)
Number of pages: 200
Dimensions: 350 x 259 mm
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