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Superbrands 2005: An Insight into Britain's Stongest Brands (Hardback)Angela Pumphrey (editor)
Hardback Published: 15/07/2004
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"Superbrands" aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their field. The publication explores, with text and visual, how these brands have succeeded in reaching the top and the journey that they have taken to get there. This is the seventh edition of "Superbrands" and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the "Superbrands" organisation and its eminent panel of judges hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding and a greater admiration for the brands themselves.
Publisher: Superbrands Ltd
Dimensions: 343 x 250 mm
Edition: Revised edition
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