Successful Biopharmaceutical Operations: Driving Change - Woodhead Publishing Series in Biomedicine No. 48 (Hardback)
  • Successful Biopharmaceutical Operations: Driving Change - Woodhead Publishing Series in Biomedicine No. 48 (Hardback)
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Successful Biopharmaceutical Operations: Driving Change - Woodhead Publishing Series in Biomedicine No. 48 (Hardback)

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£125.00
Hardback 270 Pages / Published: 01/01/2013
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Successful biopharmaceutical operations provides a practical guide to transforming biopharma companies into industry leaders through a focus on driving change. The industry has a blind spot concerning this kind of work, because successful change management comes from a focus on people, while our technically-minded ranks invariably prefer a technical focus. This cognitive bias causes us to pick up the tools we like the best and to swing them enthusiastically - whether they are working or not. This book provides new tools, and readers gain an understanding of how biopharma organizations developed into the cultures we see currently.

Publisher: Elsevier Science & Technology
ISBN: 9781907568138
Number of pages: 270
Weight: 454 g
Dimensions: 234 x 156 mm

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