Stuff You Can't Bottle: Advertising for the Global Youth Market (Paperback)
  • Stuff You Can't Bottle: Advertising for the Global Youth Market (Paperback)
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Stuff You Can't Bottle: Advertising for the Global Youth Market (Paperback)

(author)
£16.95
Paperback 355 Pages / Published: 01/02/2013
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One of the most profound e?ects of the digital revolution is the radical change it has had on the delivery of advertising, propelling it from traditional TV and print into a multifaceted, multimedia, multisensory experience. And youth advertising is already way ahead in the future - this is often where the most exciting, progressive ideas and concepts get through and make it into production. It is a truly mind-blowing creative 'arena', where the message is often the medium and the medium changes so rapidly that only the very savvy can keep up. Who really knows what can make a connection with the youth? This is an exploration of the lives of the free and the domain of the restless - a place where the true spirit of liberty and energy of the young bounce o? every surface and run rings around anyone over the age of 24 - examining the art, images, words and concepts that are needed to convey messages successfully to a mass audience. The Stu? You Can't Bottle documents the journey through some of those ideas, examining the art, images, words and concepts that are needed to achieve e?ective communication; a journey replete with insight from many di?erent talents and legends in the advertising industry and beyond.

Publisher: Jacana Media (Pty) Ltd
ISBN: 9781431407415
Number of pages: 355
Weight: 830 g
Dimensions: 255 x 170 mm

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