Strategic Management, third edition explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.
Publisher: Cengage Learning, Inc
Weight: 998 g
Dimensions: 234 x 156 x 22 mm
Edition: 3rd Revised edition
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