Visit our Christmas Gift Finder
Services Marketing (Hardback)
  • Services Marketing (Hardback)
zoom

Services Marketing (Hardback)

(author), (author)
£162.99
Hardback 648 Pages / Published: 19/01/2010
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Publisher: Pearson Education (US)
ISBN: 9780136107217
Number of pages: 648
Weight: 1550 g
Dimensions: 276 x 216 x 28 mm
Edition: United States ed of 7th revised ed

You may also be interested in...

The Buzz
Added to basket
£9.99
Paperback
Raving Fans!
Added to basket
£8.99
Paperback
The Service Innovation Handbook
Added to basket
Consumer Behavior, Global Edition
Added to basket
Hug Your Customers
Added to basket
Just Looking Thanks!
Added to basket
£7.99
Paperback
How To Become A Rainmaker
Added to basket
Copy, Copy, Copy
Added to basket
£24.99
Paperback
Brilliant Customer Service
Added to basket
The Trusted Advisor
Added to basket
On Purpose
Added to basket
£19.99
Paperback
Building Great Customer Experiences
Added to basket

Please sign in to write a review

Your review has been submitted successfully.