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Services Marketing (Hardback)
  • Services Marketing (Hardback)

Services Marketing (Hardback)

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Hardback 648 Pages / Published: 19/01/2010
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For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Publisher: Pearson Education (US)
ISBN: 9780136107217
Number of pages: 648
Weight: 1550 g
Dimensions: 276 x 216 x 28 mm
Edition: United States ed of 7th revised ed

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