Riding the Waves of Culture: Understanding Cultural Diversity in Global Business (Hardback)
  • Riding the Waves of Culture: Understanding Cultural Diversity in Global Business (Hardback)
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Riding the Waves of Culture: Understanding Cultural Diversity in Global Business (Hardback)

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£20.99
Hardback 274 Pages / Published: 01/12/1997
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International management guru, Fons Trompenaar's best-selling Riding the Waves of Culture has become an essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas. This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, examples, and other comparisons to clearly illustrate how different cultures respond to different management approaches; provides case histories to show how managers have successfully anticipated and mediated difficult and potentially costly dilemmas; and shows how managers can prepare their organizations for the process of internationalization through specific points of intervention.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780786311255
Number of pages: 274
Weight: 5450 g
Dimensions: 241 x 165 x 25 mm
Edition: 2nd edition

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