Qualitative Methods in Business Research - Introducing Qualitative Methods Series (Paperback)
  • Qualitative Methods in Business Research - Introducing Qualitative Methods Series (Paperback)
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Qualitative Methods in Business Research - Introducing Qualitative Methods Series (Paperback)

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£33.99
Paperback 352 Pages / Published: 17/03/2008
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`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report

Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.

Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.

Publisher: SAGE Publications Inc
ISBN: 9781412903172
Number of pages: 352
Weight: 585 g
Dimensions: 242 x 170 x 20 mm

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