PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card)
  • PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card)
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PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card)

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£53.99
Mixed media product 368 Pages / Published: 09/02/2012
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Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.

Publisher: Cengage Learning, Inc
ISBN: 9781133626176
Number of pages: 368
Weight: 890 g
Dimensions: 274 x 216 x 17 mm
Edition: 2nd edition

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