Preface to Marketing Management (Paperback)
  • Preface to Marketing Management (Paperback)
zoom

Preface to Marketing Management (Paperback)

(author), (author)
£113.99
Paperback Published: 01/11/2007
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
"Preface to Marketing Management, 11/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780073380964
Weight: 483 g
Dimensions: 251 x 210 x 10 mm
Edition: 11th Revised edition

You may also be interested in...

Brilliant Marketing Plans
Added to basket
Experience Design
Added to basket
Guerrilla Marketing
Added to basket
£13.99
Paperback
The Sales Acceleration Formula
Added to basket
Stickier Marketing
Added to basket
£19.99
Paperback
If You're Not First, You're Last
Added to basket
Brilliant Selling
Added to basket
£12.99
Paperback
Marketing Management, Global Edition
Added to basket
Fashion Merchandising
Added to basket
Strategic Market Management
Added to basket
Truth, Lies, and Advertising
Added to basket
Marketing Genius
Added to basket
£14.99
Hardback
No B.S. Price Strategy
Added to basket
Small Business Marketing For Dummies
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.