Merchandising of Fashion Products (Paperback)
  • Merchandising of Fashion Products (Paperback)
zoom

Merchandising of Fashion Products (Paperback)

(author), (author)
£74.99
Paperback 655 Pages / Published: 23/04/2009
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Taking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product preparation, to a buyer's shopping of the market weeks, to product delivery and presentation to the consumer. Using industry pictures and insider information, the book addresses the modern marketplace and links both manufacturing and retailing to the consumer through the merchandising process.

Publisher: Pearson Education (US)
ISBN: 9780131731257
Number of pages: 655
Weight: 1075 g
Dimensions: 232 x 181 x 34 mm

You may also be interested in...

The Vogue Factor
Added to basket
Shopping, Seduction & Mr Selfridge
Added to basket
Coco Chanel
Added to basket
£12.99
Paperback
Jo Malone: My Story
Added to basket
£20.00   £16.00
Hardback
Deluxe
Added to basket
£10.99
Paperback
Bespoke
Added to basket
£9.99
Paperback
How to Set Up & Run a Fashion Label
Added to basket
Fashion Merchandising
Added to basket
Fashion Marketing
Added to basket
£27.99
Paperback
Illustrated Beauty Therapy Dictionary
Added to basket
To Die For
Added to basket
£12.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.