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Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing.
This best-selling, brief text introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy.
The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.
MyMarketingLabfor Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.
This program will provide a better teaching and learning experience-for you and your students.
0133763528 / 9780133763522 Marketing: An Introduction Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
Package consists of0133451275 / 9780133451276 Marketing: An Introduction0133455122 / 9780133455120 NEW MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
Note: MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
Publisher: Pearson Education (US)
Number of pages: 620
Weight: 1338 g
Dimensions: 274 x 213 x 15 mm
Edition: 12th edition