Your Waterstones card is changing, introducing...
TELL ME MORE
Marketing (Hardback)
  • Marketing (Hardback)
zoom

Marketing (Hardback)

(author), (author), (author)
£135.00
Hardback 804 Pages / Published: 01/01/2010
  • Publisher out of stock

Currently unavailable to order

This product is currently unavailable.

  • This item has been added to your basket
With its engaging presentation of concepts, MARKETING, Eleventh Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have students saying, "Now that's marketing."

Publisher: Cengage Learning, Inc
ISBN: 9781439039427
Number of pages: 804
Weight: 1820 g
Dimensions: 279 x 223 x 33 mm
Edition: 11th edition

You may also be interested in...

The Sales Bible, New Edition
Added to basket
Marketing For Dummies
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
Jab, Jab, Jab, Right Hook
Added to basket
Branding For Dummies
Added to basket
SPIN (R)-Selling
Added to basket
£20.99
Paperback
Brand Famous
Added to basket
£14.99
Paperback
The Challenger Sale
Added to basket
Sell or Be Sold
Added to basket
£21.50
Hardback
Hooked
Added to basket
£12.99
Hardback
Marketing Management, Global Edition
Added to basket
The Sell
Added to basket
£14.99
Paperback
100 Ideas that Changed Advertising
Added to basket
Brand Success
Added to basket
£19.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.