• Sign In / Register
  • Help
  • Basket0
The books you love, the emails you want
Time is running out, opt in before 25 May or you'll stop hearing from us
Yes Please
Marketing (Hardback)
  • Marketing (Hardback)
zoom

Marketing (Hardback)

(author), (author), (author)
£147.99
Hardback 800 Pages / Published: 16/03/2012
  • Not available

This product is currently unavailable.

  • This item has been added to your basket

Check Marketplace availability

Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing new topics and perspectives to the classroom, and (3) focusing on pedagogical innovation that truly responds to new teaching and learning styles. This text and package is designed to meet the needs of a wide spectrum of faculty--from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780078028892
Number of pages: 800
Weight: 1812 g
Dimensions: 287 x 218 x 33 mm
Edition: 11th Revised edition

You may also be interested in...

Key Person of Influence
Added to basket
The New Solution Selling
Added to basket
Marketing For Dummies
Added to basket
Logo Design Love
Added to basket
£29.99
Paperback
The Fire Engine That Disappeared
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
Selling For Dummies
Added to basket
£16.99
Paperback
The Sales Bible, New Edition
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
Decoded - the Science Behind Why We Buy
Added to basket
Get Up to Speed with Online Marketing
Added to basket
Build a Brand in 30 Days
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
The Go-To Expert
Added to basket
Social Media Engagement For Dummies
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.