Internet Marketing and E-Commerce (Hardback)
  • Internet Marketing and E-Commerce (Hardback)
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Internet Marketing and E-Commerce (Hardback)

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£40.99
Hardback 500 Pages / Published: 01/09/2004
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The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing.

Publisher: Cengage Learning, Inc
ISBN: 9780324074772
Number of pages: 500
Weight: 1125 g
Dimensions: 230 x 194 x 28 mm
Edition: 2nd Revised edition

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