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International Marketing (Hardback)
  • International Marketing (Hardback)
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International Marketing (Hardback)

(author), (author)
£77.99
Hardback 704 Pages / Published: 22/05/2003
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Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.

Publisher: Cengage Learning, Inc
ISBN: 9780324190465
Number of pages: 704
Weight: 1706 g
Dimensions: 275 x 216 x 25 mm
Edition: 7th Revised edition

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