Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.
Publisher: McGraw-Hill Education - Europe
Number of pages: 672
Weight: 1443 g
Dimensions: 277 x 218 x 28 mm
Edition: 16th edition