Find your perfect holiday reading
International Marketing (Hardback)
  • International Marketing (Hardback)
zoom

International Marketing (Hardback)

(author), (author), (author)
£229.99
Hardback 672 Pages / Published: 16/11/2012
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition!

Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780073529974
Number of pages: 672
Weight: 1443 g
Dimensions: 277 x 218 x 28 mm
Edition: 16th edition

You may also be interested in...

Wally Olins. Brand New.
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback
Marketing For Dummies
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
SPIN (R)-Selling
Added to basket
£21.99
Paperback
How Brands Become Icons
Added to basket
Do Purpose
Added to basket
£8.99
Paperback
Hegarty on Creativity
Added to basket
Web Marketing All-in-One For Dummies
Added to basket
Mid-Century Ads
Added to basket
£15.00
Hardback
The Challenger Sale
Added to basket
How To Become A Rainmaker
Added to basket
DotCom Secrets
Added to basket
£14.95
Paperback
ZAG
Added to basket
ZAG
£21.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.