Global Strategy (Hardback)
  • Global Strategy (Hardback)
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Global Strategy (Hardback)

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£66.99
Hardback 526 Pages / Published: 17/10/2008
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Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Second Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Second Edition, helps you prepare for your exams and for your next job.

Publisher: Cengage Learning, Inc
ISBN: 9780324590999
Number of pages: 526
Weight: 1066 g
Dimensions: 234 x 206 x 25 mm
Edition: 2nd ed.


MEDIA REVIEWS
"I would not hesitate to adopt this text for MBA candidates, as it is replete with relevant, illustrative and current examples and case studies."
"There is nothing else like this text. The other books available either need lots of international supplementation or (in the case of the global/international business texts) they are really international management books and not strategy books. This book is definitely needed for Global Strategy classes."
"I really like the idea of concentrating on different regions, such as China/Asia, Central and Eastern Europe, Latin America and Africa, rather than the Triad. I am also impressed with the objective of presenting a globally centered perspective rather than the U.S.-centered point-of-view of many texts on the market."
"The author has apparently taken great pains to make the writing interesting, clear, and easy to follow. I also like the supporting resources and citations. Mike Peng provides excellent coverage of the relevant literature, both in terms of scope and variety. Finally, I like the focus which represents an innovative and refreshing take on the field."
"This text challenges students to critically reflect about the basic institutions and ethics that capitalism--and thus business behavior--is built upon. Too many texts take basic principles as a given and reduce business classes to teaching students how to make the most money. However, if universities wish to teach business, they have to provide more then recipes. Peng helps them accomplish this. Chapter 12, Strategizing with Corporate Social Responsibility is a major innovation! I believe that confronting students already at early stages of their education with ethical issues affecting business will sensitize them to reflect over ethics throughout their education."
-There is nothing else like this text. The other books available either need lots of international supplementation or (in the case of the global/international business texts) they are really international management books and not strategy books. This book is definitely needed for Global Strategy classes.-
-I would not hesitate to adopt this text for MBA candidates, as it is replete with relevant, illustrative and current examples and case studies.-
-I really like the idea of concentrating on different regions, such as China/Asia, Central and Eastern Europe, Latin America and Africa, rather than the Triad. I am also impressed with the objective of presenting a globally centered perspective rather than the U.S.-centered point-of-view of many texts on the market.-
-This text challenges students to critically reflect about the basic institutions and ethics that capitalism--and thus business behavior--is built upon. Too many texts take basic principles as a given and reduce business classes to teaching students how to make the most money. However, if universities wish to teach business, they have to provide more then recipes. Peng helps them accomplish this. Chapter 12, Strategizing with Corporate Social Responsibility is a major innovation! I believe that confronting students already at early stages of their education with ethical issues affecting business will sensitize them to reflect over ethics throughout their education.-
-The author has apparently taken great pains to make the writing interesting, clear, and easy to follow. I also like the supporting resources and citations. Mike Peng provides excellent coverage of the relevant literature, both in terms of scope and variety. Finally, I like the focus which represents an innovative and refreshing take on the field.-

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