Essentials of Services Marketing (Paperback)
  • Essentials of Services Marketing (Paperback)
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Essentials of Services Marketing (Paperback)

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£73.99
Paperback Published: 28/09/2008
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Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text’s presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is one marketing text clearly written with them in mind.

Publisher: Pearson Education Centre
ISBN: 9789810679958
Weight: 1278 g
Dimensions: 275 x 216 x 20 mm

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