Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this textÂs presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is one marketing text clearly written with them in mind.
Publisher: Pearson Education Centre
Weight: 1278 g
Dimensions: 275 x 216 x 20 mm
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