Essentials of Marketing (Paperback)
  • Essentials of Marketing (Paperback)
zoom

Essentials of Marketing (Paperback)

(author), (author), (author)
£229.00
Paperback 672 Pages / Published: 01/01/2011
  • We can order this

Usually dispatched within 1 week

  • This item has been added to your basket
Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success.

Publisher: Cengage Learning, Inc
ISBN: 9780538478342
Number of pages: 672
Weight: 1152 g
Dimensions: 271 x 213 x 25 mm
Edition: 7th edition

You may also be interested in...

Selling to Win
Added to basket
£14.99
Paperback
The Sell
Added to basket
£14.99
Paperback
Selling
Added to basket
DK
£5.99
Paperback
Contagious
Added to basket
£8.99
Paperback
Hooked
Added to basket
£12.99
Hardback
Essentials of Marketing
Added to basket
The Hero and the Outlaw
Added to basket
Hegarty on Creativity
Added to basket
The Brand Gap
Added to basket
£21.99
Paperback
The Challenger Sale
Added to basket
The Trusted Advisor
Added to basket
Marketing Management, Global Edition
Added to basket
The Sales Coach: Teach Yourself
Added to basket
Marketing For Dummies
Added to basket
The Sales Bible, New Edition
Added to basket
DotCom Secrets
Added to basket
£14.95
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.