E-Marketing (Paperback)
  • E-Marketing (Paperback)
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E-Marketing (Paperback)

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£99.99
Paperback Published: 24/06/2011
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Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

Publisher: Taylor & Francis Inc
ISBN: 9780132147552
Weight: 690 g
Dimensions: 232 x 178 x 25 mm
Edition: United States ed of 6th revised ed

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