Controversies in Contemporary Advertising (Paperback)
  • Controversies in Contemporary Advertising (Paperback)
zoom

Controversies in Contemporary Advertising (Paperback)

(author)
£57.00
Paperback Published: 04/11/2003
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
"This is an important book for those contemplating entering the advertising field as professionals. The book exposes readers to the issues that most professionals will likely confront in this highly volatile, often controversial, industry. Most importantly Bartel Sheehan provides logical, concise arguments exposing multiple perspectives that will help those new to the advertising industry better understand both sides of a number of complex issues." - Chris Cakebread, Boston University."Controversies in Contemporary Advertising" is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Publisher: SAGE Publications Inc
ISBN: 9780761926351
Weight: 603 g
Dimensions: 254 x 178 x 18 mm

You may also be interested in...

How to Build a Billion Dollar App
Added to basket
Steve Jobs
Added to basket
£12.99   £9.99
Paperback
Black Like Me
Added to basket
Hitch 22
Added to basket
£11.99
Paperback
How Google Works
Added to basket
£10.99
Paperback
Unreliable Memoirs
Added to basket
£8.99
Paperback
Marvel Comics
Added to basket
£10.99
Paperback
The Dark Net
Added to basket
£9.99
Paperback
The Youngs - The Brothers Who Built Ac/Dc
Added to basket
Rock Stars Stole my Life!
Added to basket
Pour Me
Added to basket
£8.99   £6.99
Paperback
A Companion to the History of the Book
Added to basket
Blood and Sand
Added to basket
£9.99
Paperback
Cybersecurity and Cyberwar
Added to basket
Seven Days in the Art World
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.