• Sign In / Register
  • Help
  • Basket0
Consumer Behavior (Hardback)
  • Consumer Behavior (Hardback)
zoom

Consumer Behavior (Hardback)

(author)
£49.99
Hardback 672 Pages / Published: 23/03/2006
  • We can order this

Usually despatched within 1 week

  • This item has been added to your basket
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Publisher: Pearson Education (US)
ISBN: 9780132186940
Number of pages: 672
Weight: 1598 g
Dimensions: 284 x 284 x 29 mm
Edition: 7th edition

You may also be interested in...

The Network Is Your Customer
Added to basket
Mastering Services Pricing
Added to basket
Consumerology
Added to basket
£12.99
Paperback
Why We Buy
Added to basket
£11.43
Paperback
Marketing Research
Added to basket
Trend Forecaster's Handbook
Added to basket
Scientific Advertising
Added to basket
The Customer-centric Blueprint
Added to basket
Customer Analytics for Dummies
Added to basket
Marketing Research
Added to basket
POWERLINES
Added to basket
£18.99
Book
Customer's New Voice
Added to basket
Business to Business Marketing
Added to basket
Consumer Behaviour
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.