Consumer Behavior (Paperback)
  • Consumer Behavior (Paperback)
zoom

Consumer Behavior (Paperback)

(author)
£37.95
Paperback 697 Pages / Published: 01/07/2003
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers.A casebook featuring approximately 16-20 consumer behavior cases can be packaged with new copies of the Third Edition, providing students a chance to practice applying what they learn.

Publisher: Houghton Mifflin
ISBN: 9780618264827
Number of pages: 697
Weight: 1465 g
Dimensions: 260 x 210 x 32 mm
Edition: 3rd edition

You may also be interested in...

DotCom Secrets
Added to basket
£14.95
Paperback
How Brands Grow
Added to basket
£22.50
Hardback
Hooked
Added to basket
£12.99
Hardback
Branding For Dummies
Added to basket
Cashvertising
Added to basket
£11.99
Paperback
The Fire Engine That Disappeared
Added to basket
The Irrational Consumer
Added to basket
Web Marketing All-in-One For Dummies
Added to basket
The Hero and the Outlaw
Added to basket
Contagious
Added to basket
£8.99
Paperback
The Sales Bible, New Edition
Added to basket
Selling to Win
Added to basket
£14.99
Paperback
Marketing Management, Global Edition
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.