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Consumer Behavior (Paperback)
  • Consumer Behavior (Paperback)
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Consumer Behavior (Paperback)

(author)
£37.95
Paperback 697 Pages / Published: 01/07/2003
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Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers.A casebook featuring approximately 16-20 consumer behavior cases can be packaged with new copies of the Third Edition, providing students a chance to practice applying what they learn.

Publisher: Houghton Mifflin
ISBN: 9780618264827
Number of pages: 697
Weight: 1465 g
Dimensions: 260 x 210 x 32 mm
Edition: 3rd edition

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