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Consumer Behavior (Hardback)
  • Consumer Behavior (Hardback)
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Consumer Behavior (Hardback)

(author), (author)
£46.99
Hardback Published: 23/12/2008
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Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

Publisher: Cengage Learning, Inc
ISBN: 9780547079929
Weight: 1315 g
Dimensions: 254 x 203 x 28 mm
Edition: 5th

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